There are plenty of reasons why every business should have its own press release. Whether it is to introduce it to the market or to let the whole world know of developments in the company’s product line and/or service offerings, a press release can do a lot of things for your real estate business. Here are some of the most important reasons why you should write a really good press release for your real estate business.
It’s an excellent marketing and public relations tool.
You established your real estate business because you want to appeal to a certain segment of the general public – those who are seeking a property and those who are selling their properties. If you craft your press release very well and distribute it methodically to your intended audience, you are actually showing the world just what kind of business you are in. A press release is often given more professional credence than a personal blog. So take your time and write a good press release to inform the world of your business and your offerings.
It’s a good way to proactively manage your reputation.
Most press releases are informational in nature. They inform the intended audience about an upcoming service or product that they can look forward to. In other words, it is something that will generate interest. But did you know that a well-written press release can be a significant tool to proactively manage your image and reputation as well? Examples of press releases of such nature will be those that alert the general public to safety concerns, recalls, and even security breaches. You can always think of a risk factor that may negatively impact your business. Now it’s your duty to inform the public about it so that, should these problems arise, the public cannot tell you that you did not inform them.
You get to control your story.
The main issue with articles written for the internet is that they may not always have the facts straight. By writing the press release yourself, you’re able to control the flow of information. You can convey or articulate the various points of the story that are really important. You can also share your intentions or aims behind a particular service you are offering or even explain a particular product’s unique value to your potential clients. This way you’ll get to deliver the right message.
It’s a surefire way to improve your search engine optimization efforts.
If your real estate business has its own official website, then you should be engaged in search engine optimization techniques. Every entity on the internet wants to be discovered. Writing a really good press release for your real estate business can help boost your website through the search engine results pages. In other words, it gives your website URL the chance to be ranked highly on the first page so you get the opportunity to be discovered by more potential clients.
Press releases can help your real estate business in many ways. That’s why it’s important to take time in writing a really powerful press release.
This article was written by Chris from Southgate Estates. Southgate Estates, an Exeter based Estate agents are a vibrant up and coming estate agents based in the UK. You can find out more about this company by visiting their website or contacting them at: –
Southgate Estates, 51 South Street, Exeter, Devon, EX1 1EE
Phone: 01392 207444
Southgate Estates are an ethical based estate agents that have their business built on Christian values and principles.